The experts tell us that to gain social media followers, we need to be posting content consistently.
However, with busy work schedules, hectic home lives, and a dozen different platforms we are “supposed” to be posting on, it’s hard to squeeze in extra time to prepare and share all that content.
But posting consistently on social media doesn’t have to be overwhelming. Today, I want to give you a few tips on how to post consistently to gain more followers and take control of your social media presence.
Tip 1: Choose Just One or Two Platforms to Focus On
There are too many social media platforms to post on all of them regularly. Some companies even hire full-time employees to manage social media for them because its such an enormous job.
As the owner of a small business, you likely don’t have the time or energy to keep up with all of those social media channels by yourself. Instead, choose one or two platforms to focus on and grow.
I recommend you grab the handles for your business on other platforms so they don’t get snatched by someone else. However, you don’t need to put as much effort into posting regularly the platforms that you are not focusing on right now.
How do you decide which platforms to put your effort into?
It all depends on your content. If you create visually appealing content, then you will want to showcase it on a platform that encourages beautiful posts, like Instagram or Pinterest. If videos are your jam, then YouTube or TikTok might be the way to go.
Look at the popular posts on the various platforms you are considering and decide where you want to put your energy. You can find out more about the top social media platforms and what each one specializes in by checking out this post here: The Creative Entrepreneur’s Quick Guide To Social Media Platforms
Tip 2: Batch Your Content Creation
Batching, or blocking, refers to a method of time management where similar tasks are done together to save time. This method can be especially helpful for creating social media content for several reasons.
First, you are less likely to lose focus by creating days or weeks’ worth of content at one time. You will save yourself the extra time it takes to bring out your photo and video equipment everyday. And, you will eliminate the mental lag that happens when you switch between research, creation, and other related tasks.
Finally, batching helps you stay consistent between posts so you are engaging your audience in a cohesive way.
How To Batch Content
To batch your content, brainstorm ideas for your preferred platform, and write yourself a list. Gather everything you need to make your content.
(I even go so far as to grab a change of clothes when making photo or video content, so it isn’t so obvious that I recorded everything on the same day. Of course, this is completely optional.)
Then, make all of your posts for the next week at one time. Edit the photos and videos together, write out the copy together, and research the hashtags together. Not only will you save time, but your posts will sound cohesive and flow easier.
Save these pre-made posts and distribute them on a consistent schedule throughout the week. Resist the urge to post them all at once. You will not get the same engagement, and will undermine all the hard work you did by batching in the first place.
Tip 3: Use A Scheduler
Social media schedulers are one of the most useful tools you may ever use in your business. I have a list of social media schedulers on my Creative Professional Resources page, but these are my favorites:
Later – Instagram
Later will actually schedule posts for many social media platforms, but I like it most for Instagram content. It has a convenient calendar layout and a “Link In Bio” feature to display on at the top of your IG page.
CoSchedule – Facebook and Twitter
CoSchedule offers an entire social scheduling planner to help you keep all of your posts organized. I also love their free headline analyzer and Social Requeue feature that allows you to repost the best performing content, which is great for Twitter.
Tailwind – Pinterest
Tailwind takes all the hassle out of posting consistently on Pinterest. My favorite features are their pre-generated posting schedule, Tailwind Communities feature for trading re-pins with other users, creative studio for generating beautiful pins, and their pin insights dashboard.
I have not found a scheduler that I prefer for TikTok yet, however, the app itself allows you to save pre-made video drafts and post them when you are ready. These are some of the best schedulers out there, and well worth the investment.
If you are seriously interested in building your brand and gaining social media followers, using a scheduler to post your content when you are not available can save you time, energy and sanity.
Posting regularly on social media can greatly improve your reach and help you gain social media followers across platforms. To post consistently, choose one or two platforms to focus on, batch your content creation, and schedule out your posts with social media schedulers.