Canva is an amazing program that has so many applications for bloggers and digital marketers. If you haven’t checked out the program yet, I encourage you to click here and take a look. I use Canva for so many things, but here are my top recommendations for how to use Canva for your blog and digital media.
What is Canva?
Canva is an online graphic design software that allows you to make visually appealing graphics for free, using their intuitive interface. Canva also has an upgraded version that adds even more tools and features, including access to premium photos and graphics, and team collaboration.
I feel that Canva Pro is well worth the investment in my business. However, if you are just getting used to the software, play with the free version first and decide if the upgrade is worth it for your own business.
Ways To Use Canva For Your Blog
1. Canva for Blog Graphics
Instead of spending all your time searching for the “perfect” stock photo to complement your article, it’s so much faster and easier to make your own.
Canva has access to thousands of free stock images that you can incorporate in your blog graphics. You may also choose to keep your designs simple and free of stock photos, or upload your own.
Use one of the free Blog Banner templates to set up your graphic easily, or you can design it completely from scratch.
I love using Canva for my blog graphics because I can easily use my brand colors and fonts in my designs and can make each graphic completely unique to my blog. I recommend using the templates in Canva, and then centering your text so that it’s easy to read on both desktop and mobile in google search results.
2. Canva for Pinterest Pins
Another great use for Canva is for designing your blog’s Pinterest pins. You can increase your blog traffic and make your articles easy to share by embedding pre-made Pinterest pins on your page.
Just like with the blog banners, Canva has free templates for designing pins in the correct dimensions of the platform. Use photos, fonts, and brand colors to make your pins attractive and shareable.
You can also make animated pins, which are becoming increasingly popular on Pinterest.
I like to have at least one pin that matches my blog banner for each of my articles to keep the design simple and consistent. Then, I create at least 3 different designs in different colors and fonts to see which one gets the most organic reach.
3. Canva for Instagram and Facebook
Social media content is important for spreading awareness about your brand. Canva makes it easy to create corresponding Instagram and Facebook graphics at the same time that you make your blog banner and Pinterest pins.
Doing them all together can save you a ton of time and hassle, and help your image aesthetic stay consistent across platforms.
I like to use Canva for my blog’s Instagram graphics because I can copy the edited photos and text from my Pinterest pin into the Instagram post template and create an IG post in less than 60 seconds.
Since the dimensions between the two graphics are similar, it doesn’t take much effort to reconfigure your Pinterest Pin into an Instagram post.
Once you have your Instagram template, you can also use the “duplicate” feature as you make your social media graphics and create multiple slides for your Instagram carousel posts without having to redesign the background for each slide.
4. Canva for Blog Lead Magnets
In today’s digital space, having useful, downloadable content isn’t enough. Your offers need to be beautiful and eye-catching as well. Canva makes that simple.
Most of us are running a blog to build an email list of interested subscribers. Luckily, you can make your beautiful lead magnets right in Canva and download them as PDF documents.
The drag-and-drop software enables you to add text and visuals wherever you want them, so your documents can be beautiful and functional at the same time.
I use Canva for all of my downloadable checklists and worksheets. The program is so easy to use and I can quickly color coordinate similar content for my audience. I usually also coordinate my lead magnet with the ad graphic associated with it, so there is no confusion that the ad someone clicked is for the lead magnet I sent.
5. Canva for Digital Ad Graphics
If you run digital ads, you know how important it is to have the right visual for the campaign.
Canva not only gives you pre-sized templates for running Facebook and Instagram ads, it also makes the process super simple for creating multiple versions of the same graphic for A/B testing purposes.
Canva’s “Save A Copy” feature allows you to copy a design you have already completed, and make a few changes without altering the original. This saves you time when you want to test several versions of the same ad.
The “save a copy” feature is also great when you want to make templates for yourself or to share with your community. Instead of sharing your original that could be altered, you can send and share the copy.
6. Canva for Your Blog’s Supporting Products
Many bloggers are using multiple monetization strategies for their online businesses. These strategies usually include selling supporting products through their websites or an affiliated Etsy shop.
You can create beautiful ebooks, stickers, and t-shirt designs using Canva!
Once you’ve designed your perfect product, the software’s integrated mock-up feature allows you to make mock-up graphics for what your product will look like when it’s printed.
Finally, Canva’s multiple print partners allow you to print and order your designs right from your Canva dashboard.
Everything you need to design products that support your blog is right at your fingertips! I have created multiple digital products using Canva and I could not be happier with the quality Canva makes possible.
Canva has a lot of beneficial features that can help you make gorgeous graphics, ads, and products for your creative business. You can easily use Canva for your blog and social media to make all of your visual elements look cohesive and professional.
The drag-and-drop interface, photo editor, and copy features will help you cut design time in half so you can get back to writing and promoting your business. And Canva’s print partners make turning your designs into products even simpler.
If you haven’t tried Canva for your blog and digital marketing, I suggest you give it a try!